0-header-upf-edificio-roger-lluria

Boost your future at a school connected to the industry

An internationally acclaimed institution

We are the UPF Barcelona School of Management (UPF-BSM), the management school of Pompeu Fabra University (UPF), an institution firmly committed to academic quality, the development of research as a core element for social transformation, and excellence in serving our students.

6-lista_icono-graduate

The UPF-BSM is double-accredited by AMBA and EQUIS, placing us among the best business schools in the world.

6-lista_icono-award2

Our Master of Science in Marketing and Master in Marketing have been recognized in the prestigious QS Business Masters Ranking 2025, reinforcing their academic excellence and international relevance.

6-lista_icono-briefcase

The UPF-BSM has been recognized by the Financial Times in its Executive Education Custom ranking, showcasing the quality of our training for leaders and executives.

6-lista_icono-library

The UPF is the 3rd leading Spanish university in Economics and Business and the 18th best university in the world according to the Times Higher Education Ranking (THE) for universities under 50 years old.

6-lista_icono-heart

The UPF-BSM has been classified by the Positive Impact Ranking (PIR) as a Transforming School (Level 4), based on student feedback.

4_2-cardgen_otro_img-logo_amba
4_2-cardgen_otro_img-logo_equis
4_2-cardgen_otro_img-logo_qs
4_2-cardgen_otro_img-logo_ft_exec
4_2-cardgen_otro_img-logo_the
4_2-cardgen_otro_img-logo_pir
Boost your career in Marketing with practical training with business connections

The UPF Barcelona School of Management’s Marketing programs are underpinned by their practical approach and a strong link to the business world, which guarantees that the training is fully aligned with the demands of the markets. Our students acquire essential skills for designing and executing effective marketing strategies, preparing them to tackle the challenges of a constantly evolving landscape. Moreover, the opportunity to take part in professional internships in renowned companies not only enhances the learning experience, but also boosts their employability, paving the way for them to take on key positions in the sector. With a faculty of experts working in leading organizations, our graduates are equipped to excel and lead in the competitive world of marketing.

Which program best suits my career?

In a constantly changing business world, the UPF Barcelona School of Management offers you a unique learning experience, focused on the latest trends in marketing. Our programs are designed to provide the tools required not only to understand, but also to lead effective strategies that generate a real impact in the market. With a practical approach and partnerships with leading companies, you will gain a comprehensive overview that will position you as a professional in high demand in the field of marketing.

3_1-prog_card_header-mumarq

Master in Marketing

Become a leader in the marketing sector by learning to design effective strategies and applying the latest trends in both digital and traditional marketing.

This Master ranks among the best Marketing Masters in the world in the QS Business Masters Ranking 2025.

3_2-prog_card_icon-idioma

Language

Spanish

3_2-prog_card_icon-modalidad

Study mode

On-Campus

3_2-prog_card_icon-inicio

Start date

Sept 2025

3_2-prog_card_icon-duracion

Duration

10 months

3_2-prog_card_icon-horario

Timetable

Afternoons

3_2-prog_card_icon-ects

ECTS Credits

60

3_2-prog_card_icon-precio

Price

€14,500

3_1-prog_card_header-mscmkt

Master of Science in Marketing

Gain the skills required to develop the strategy and tactics to achieve the company’s goals in an increasingly globalized and competitive environment.

The Master of Science in Marketing is an official program that features in the QS Business Masters Ranking 2025.

3_2-prog_card_icon-idioma

Language

English

3_2-prog_card_icon-modalidad

Study mode

On-Campus

3_2-prog_card_icon-inicio

Start date

Sept 2025

3_2-prog_card_icon-duracion

Duration

10 months

3_2-prog_card_icon-horario

Timetable

Afternoons

3_2-prog_card_icon-ects

ECTS Credits

60

3_2-prog_card_icon-precio

Price

€18,500

3_1-prog_card_header-mmdd

Master in Digital Marketing Management

Lead digital management of organizations by developing customer-centric marketing plans and applying the most innovative tools in the sector.

This master's program ranks among top programs in the EdUniversal ranking 2024.

3_2-prog_card_icon-idioma

Language

Spanish

3_2-prog_card_icon-modalidad

Study mode

On-Campus

3_2-prog_card_icon-inicio

Start date

Sept 2025

3_2-prog_card_icon-duracion

Duration

10 months

3_2-prog_card_icon-horario

Timetable

Afternoons

3_2-prog_card_icon-ects

ECTS Credits

60

3_2-prog_card_icon-precio

Price

€12,000

3_1-prog_card_header-megecm

Master in Brand Strategy and Creative Brand Management

Become an expert in brand management by developing the skills to design effective strategies and communicate the brand in an innovative way. This program equips you with the tools to create an impact in the market and build brands that really connect with consumers.

3_2-prog_card_icon-idioma

Language

Spanish

3_2-prog_card_icon-modalidad

Study mode

On-Campus

3_2-prog_card_icon-inicio

Start date

Sept 2025

3_2-prog_card_icon-duracion

Duration

10 months

3_2-prog_card_icon-horario

Timetable

Friday and Saturday

3_2-prog_card_icon-ects

ECTS Credits

60

3_2-prog_card_icon-precio

Price

€12,000

3_1-prog_card_header-dmarca

Postgraduate in Strategic Brand Planning and Brand Meaning

Develop your brand creation and management skills, with expertise in methodologies for building solid brand strategies.

With an innovative approach, you will learn to create brand meanings that generate a positive impact on consumers and in the market.

3_2-prog_card_icon-idioma

Language

Spanish

3_2-prog_card_icon-modalidad

Study mode

On-Campus

3_2-prog_card_icon-inicio

Start date

Sept 2025

3_2-prog_card_icon-duracion

Duration

6 months

3_2-prog_card_icon-horario

Timetable

Friday and Saturday

3_2-prog_card_icon-ects

ECTS Credits

30

3_2-prog_card_icon-precio

Price

€6,500

Reasons to study Marketing at the UPF-BSM

5-card_ico-supply_chain

International recognition

The UPF-BSM has been awarded accreditations such as EQUIS, which certify the quality of our tuition. Moreover, our Masters feature in international rankings, which gives our graduates a competitive advantage at a global level.

5-card_ico-click

Practical, up-to-date focus

Our programs are designed to adapt to the latest trends in the sector, combining theory and practice so that students can apply their knowledge in real situations and develop highly demanded competencies in the labor market.

5-card_ico-share

Professional experience

We offer internship opportunities in top-class companies, giving students the chance to gain valuable experience and make professional contacts in a dynamic setting. Not only does this boost their employability, but also enriches their learning.

5-card_ico-dialog

Network of contacts

Studying at the UPF-BSM, you will form part of a diverse community of professionals and academics. The contacts you make during your studies will help you build a solid professional network in the field of marketing.

5-card_ico-award

Top-class faculty

Our faculty is made up of marketing experts and professionals currently working in the field, who share their experience in companies such as Ogilvy, Grupo Planeta, ISDIN, Deloitte and FC Barcelona, among others.

5-card_ico-scan

Customer focus

Our programs highlight the importance of a customer-centric mindset, preparing students to create marketing strategies that cater for the needs and behavior of modern consumers.

5-card_ico-light_hands

Innovation and creativity

We foster an atmosphere that stimulates innovation and creativity, both of which are essential for creating effective marketing campaigns. The students learn to apply creative and analytical methodologies to solve complex problems.

Companies where our Alumni work

The graduates of UPF-Barcelona School of Management have found professional opportunities in a wide variety of sectors and top national and international companies. With a focus on integrated training and a real connection to the professional world, our alumni excel in leading organizations in the fields of marketing, communication, finance and technology, among others. Thanks to the quality of the education received and the practical skills developed, many of our graduates are employed by top-class companies, where they contribute significantly to achieving success and innovation in their respective areas.

7-grid-logo-affinity
7-grid-logo-bios_line
7-grid-logo-boehringer_ingelheim
7-grid-logo-groupon
7-grid-logo-grupo_planeta
7-grid-logo-isdin
7-grid-logo-lakme
7-grid-logo-nestle
7-grid-logo-paack
7-grid-logo-sabadell
7-grid-logo-treatwell
7-grid-logo-zalando

The Marketing student experience

Marketing students at the UPF Barcelona School of Management enjoy an enriching and dynamic educational experience.

Master of Science in Marketing | UPF-BSM Student Voices | Eloise Newing
2-destacado_testim-mkt-gema-torra
Gema Torra
Master in Digital Marketing
“The Master has given me knowledge that has helped me progress in my career. The course on Digital Marketing equipped me with resources to take on different projects. We also developed communication skills, as well as identifying my strengths and leadership style, which has also helped me at a personal level. ”

Request information

When you send us your information, a program advisor will contact you as soon as possible to answer any questions you may have about the marketing program of your interest.