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Study a Master in Marketing

#TheWorldIsListening

Which program best suits my career?

In a constantly changing business world, the UPF Barcelona School of Management offers you a unique learning experience, focused on the latest trends in marketing. Our programs are designed to provide the tools required not only to understand, but also to lead effective strategies that generate a real impact in the market. With a practical approach and partnerships with leading companies, you will gain a comprehensive overview that will position you as a professional in high demand in the field of marketing.

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Master in Marketing

You will acquire the tools to become a leader in the marketing sector. With a practical approach, you will learn to design effective strategies by applying the latest trends in both digital and traditional marketing.

This master’s program is ranked among the best marketing programs in the world according to the QS Business Masters Ranking 2025.

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Language

Spanish

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

10 months

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Timetable

Afternoons

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ECTS Credits

60

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Price

€14,500

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Master of Science in Marketing

Gain the skills required to develop the strategy and tactics to achieve the company’s goals in an increasingly globalized and competitive environment.

You will have the opportunity to extend your studies abroad through the QTEM program.

The Master of Science in Marketing is an official program that features in the QS Business Masters Ranking 2025.

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Language

English

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

10 months

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Timetable

Afternoons

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ECTS Credits

60

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Price

€18,500

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Master in Digital Marketing Management

Lead digital management in organizations by developing customer-centric marketing plans and applying the most innovative tools in the sector. This comprehensive program will help you boost your career and adapt to the constant changes of the digital environment.

This master’s is ranked among the top programs in the EdUniversal Ranking 2024.

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Language

Spanish

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

10 months

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Timetable

Afternoons

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ECTS Credits

60

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Price

€12,000

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Master in Pharmaceutical Marketing

Develop your career in the pharmaceutical sector with a strategic approach, gaining the skills needed to design and implement effective marketing plans in a constantly evolving industry. This program prepares you to face market challenges and create strategies that connect with both healthcare professionals and patients.

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Language

Spanish

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

10 months

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Timetable

Afternoons

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ECTS Credits

60

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Price

€12,000

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Master in Brand Strategy and Creative Brand Management

Become an expert in brand management by developing the skills to design effective strategies and communicate the brand in an innovative way. This program equips you with the tools to create an impact in the market and build brands that really connect with consumers.

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Language

Spanish

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

10 months

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Timetable

Friday and Saturday

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ECTS Credits

60

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Price

€12,000

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Postgraduate in Strategic Brand Planning and Brand Meaning

Develop your brand creation and management skills, with expertise in methodologies for building solid brand strategies.

With an innovative approach, you will learn to create brand meanings that generate a positive impact on consumers and in the market.

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Language

Spanish

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Study mode

On-Campus

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Start date

Sept 2025

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Duration

6 months

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Timetable

Friday and Saturday

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ECTS Credits

30

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Price

€6,500

Boost your marketing career with practical training and business connections

The marketing programs at UPF-BSM stand out for their practical approach and strong connection with the business world, ensuring training that is aligned with current market demands. Our students gain essential skills to design and implement effective marketing strategies, preparing them to face the challenges of an ever-evolving environment. In addition, the inclusion of professional internships at renowned companies not only enhances their educational experience but also increases their employability, making it easier for them to access key positions in the sector. With a faculty of experts actively working in leading organizations, our graduates are equipped to excel and lead in the competitive world of marketing.

Reasons to study Marketing at the UPF-BSM

Our programs are designed to adapt to the latest trends in the sector, combining theory and practice so that students can apply their knowledge in real situations and develop highly demanded competencies in the labor market.

The UPF-BSM has been awarded accreditations such as EQUIS, which certify the quality of our tuition. Moreover, our Masters feature in international rankings, which gives our graduates a competitive advantage at a global level.

We offer internship opportunities in top-class companies, giving students the chance to gain valuable experience and make professional contacts in a dynamic setting. Not only does this boost their employability, but also enriches their learning.

Studying at the UPF-BSM, you will form part of a diverse community of professionals and academics. The contacts you make during your studies will help you build a solid professional network in the field of marketing.

Our faculty is made up of marketing experts and professionals currently working in the field, who share their experience in companies such as Ogilvy, Grupo Planeta, ISDIN, Deloitte and FC Barcelona, among others.

Our programs highlight the importance of a customer-centric mindset, preparing students to create marketing strategies that cater for the needs and behavior of modern consumers.

We foster an atmosphere that stimulates innovation and creativity, both of which are essential for creating effective marketing campaigns. The students learn to apply creative and analytical methodologies to solve complex problems.

Companies where our Alumni work

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The Marketing student experience

Master of Science in Marketing | UPF-BSM Student Voices | Eloise Newing

Request information

When you send us your information, a program advisor will contact you as soon as possible to answer any questions you may have about the marketing program of your interest.