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Study a Master’s in Marketing

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Which program fits you best?

In a constantly changing business world, UPF Barcelona School of Management offers you a unique learning experience focused on the latest marketing trends. Our programs are designed to provide you with the tools needed not only to understand but also to lead effective strategies that create a real impact in the market. With a practical approach and collaborations with leading companies, you will gain a comprehensive vision that will position you as a highly sought-after professional in the marketing field.

Acquire the necessary skills to develop strategy and tactics to achieve business objectives in an increasingly globalized and competitive environment.

The Master of Science in Marketing is an official program recognized by QS in its QS Business Masters Ranking 2025.

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  • Language: English
  • Mode: On-campus
  • Start date: September 2025
  • Schedule: Afternoons
  • Duration: 10 months
  • ECTS credits: 60
  • Price: €18,500

Gain the tools to become a leader in the marketing sector. With a hands-on approach, you’ll learn to design effective strategies, applying the latest trends in both digital and traditional marketing.

This master’s degree ranks among the best marketing master’s programs in the world, according to the QS Business Masters Ranking 2025.

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  • Language: Spanish
  • Mode: On-campus
  • Start Date: September 2025
  • Schedule: Afternoons
  • Duration: 10 months
  • ECTS Credits: 60
  • Price: €14,500

Develop your brand management expertise, acquiring the skills to define effective strategies and communicate your brand in an innovative way. This program provides you with the tools needed to make an impact in the market and create brands that truly connect with audiences.

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  • Language: Spanish
  • Mode: On-campus
  • Start Date: September 2025
  • Schedule: Fridays and Saturdays
  • Duration: 10 months
  • ECTS Credits: 60
  • Price: €12,000

Lead digital marketing management within organizations by developing customer-focused marketing plans and applying the most innovative tools in the industry. This comprehensive program will help you boost your career and adapt to the constant changes of the digital landscape.

This master’s program is ranked among the best in the EdUniversal 2024 ranking.

I'M INTERESTED >

  • Language: Spanish
  • Mode: On-campus
  • Start Date: September 2025
  • Schedule: Evenings
  • Duration: 10 months
  • ECTS Credits: 60
  • Price: €12,000

Enhance your skills in brand creation and management by learning methodologies to build strong brand strategies. With an innovative approach, you’ll learn how to create brand meanings that generate a positive impact on both consumers and the market.

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  • Language: Spanish
  • Mode: On-campus
  • Start Date: September 2025
  • Schedule: Fridays and Saturdays
  • Duration: 6 months
  • ECTS Credits: 30
  • Price: €6,500

Reasons to study Marketing at UPF-BSM

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Practical and Updated Approach

Our programs are designed to adapt to the latest industry trends, combining theory and practice so students can apply their knowledge in real situations and develop skills highly demanded in the job market.

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Professional Experience

We offer internship opportunities in top-tier companies, allowing students to gain valuable experience and establish professional connections in a dynamic environment. This not only improves your employability but also enriches your learning.

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Xarxa de contactes

En estudiar a la UPF-BSM, formaràs part d’una comunitat diversa de professionals i acadèmics. Les connexions que estableixis durant la teva formació t’ajudaran a construir una xarxa professional sòlida en l’àmbit del màrqueting.

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High-Level Faculty

Our faculty is composed of marketing experts and active professionals who bring their experience from companies such as Ogilvy, Grupo Planeta, ISDIN, Deloitte, and FC Barcelona, among others.

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Customer-Centric Focus

Our programs emphasize the importance of a customer-centered mindset, preparing students to create effective marketing strategies that respond to the needs and behaviors of today’s consumers.

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Innovation and Creativity

We foster an environment that stimulates innovation and creativity, essential for developing effective marketing campaigns. Students will learn to apply creative and analytical methodologies to solve complex problems.

Discover our students' experience

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Master of Science in Marketing | UPF-BSM Student Voices | Eloise Newing

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Master in Brand Strategy and Creative Brand Management | UPF-BSM Student Voices | Franco Gallo

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Organizations Employing Our Alumni

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Boost Your Marketing Career with Practical Training and Business Connections

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The marketing programs at UPF Barcelona School of Management stand out for their practical approach and strong connection to the business world, ensuring training that is aligned with market demands. Our students acquire essential skills to design and implement effective marketing strategies, preparing them to face the challenges of an ever-evolving environment. Furthermore, the inclusion of professional internships in renowned companies not only enhances their educational experience but also boosts their employability, facilitating access to key positions in the sector. With a faculty of experts working in leading organizations, our graduates are equipped to excel and lead in the competitive world of marketing.

Request information

When you send us your information, a program advisor will contact you as soon as possible to answer any questions you may have about the program of your interest.